This album represents the life Thug always saw for himself: A wealthy, famous rap superstar - one who can enjoy the spoils of his stardom. Although So Much Fun isn’t to Young Thug what Reasonable Doubt is to JAY-Z, the old saying “you have your entire life to make your debut album” still rings true in this case. To be played in bars and clubs, concerts and festivals, playlists and proms.Įven in this ever-evolving digital era, major-label debuts remain sacred, for they represent a starting point. Nothing says world domination like irresistible earworms crafted to be shared in the world. If there's a formula for making breezy, melodic rap songs, So Much Fun aims to uncover the winning recipe, making the album Thug at his most accessible. I can't stress this enough: These aren't records to challenge the listener, but entice them to live in these songs repeatedly. Bringing together a slew of modern hitmakers like Pi'erre Bourne and Wheezy, T-Minus and Supah Mario, DJ Mustard and Southside created a seamless palette of easy-on-the-ear jams. The pop-friendly production lays the foundation for the anthemic atmosphere.
It’s sugary as ’90s bubblegum and bright as a 64 pack of Crayola crayons, creating the kind of infectious rap-sing song that slips into your shoulders and spreads throughout your bones, encouraging the body to bounce as if spellbound.
Or “What’s The Move,” the melodic warmth from the vocals is like sunbathing on an exotic beach or an expensive yacht. There’s no other song in Thug’s catalog that seemed orchestrated to reach football fields and basketball courts. Its boisterous production has all the elements of a marching band classic. Take, for example, the Gunna-featured “Hot,” a Platinum record primed for half-time at the Super Bowl. These songs were made thinking of you, the listener, to soundtrack your best of times.
“If you’re not partying, if it’s not Friday you just got your paycheck you in the car with your friends, if you not in the club drunk, if you not just having fun doing whatever you feel like, don’t play this album,” Thug told Rolling Stone following the release, a mission statement that speaks to the music and how its curation proposes an experience with the audience in mind.
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